Testing Anti-Tobacco Messages for California’s Tobacco Endgame Among Diverse and Underserved Communities

A second way that the Center is assisting the state’s Tobacco Endgame is by exploring the best ways to communicate about the Endgame. The major goal of this project is to develop and test the various tobacco endgame messaging strategies among diverse and underserved communities.

Principal Investigator

Dr. Rachael Record

Funding

California’s Tobacco-Related Disease Research Program

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